Packaging and Promotional Product
Created original images for packaging materials
Edited and color corrected photos on digital from film using DaVinci
Developed custom ring box packaging and formatted layout using Illustrator and Photoshop
Created and formatted collateral materials
Evaluated and qualified potential manufacturers in USA, Malaysia, China, Switzerland, Italy and the UK
Selected and manufactured with factory in London
Photography and Initial Packaging Idea
1960’s inspired color palettes, props, makeup, and film grading to complement the ring
Pictures were filmed in Milan on 16mm and 35mm cameras and scanned directly to RAW file
Filming (1/2)
Filming (2/2)
Box Packaging
Color corrected in DaVinci and formatted in Illustrator for print
Packaging dimensions and specifications were custom made
Packaging manufacturers were sourced through ring manufacturing connections
The goal for the packaging was to have a unique, avant-garde feel for consistent brand experience
Digitized Negative Scan
Test Print
Blueprint (1/2)
Blueprint (2/2)
Final Box (1/2)
Final Box (2/2)
Packaging Inserts
Formatted in Illustrator
The insert card and envelope were inspired by “lobby cards” that were made for movie promotions in the past
The idea is to have something tangible to emotionally connect the customer to the ring
The envelope and lobby card texture were both chosen for their 60’s feel and look
Lobby Cards
Embossed Envelopes